Ulta Beauty Joins the Consortium to Reinvent the Retail Bag

Ulta Beauty, Inc. (NASDAQ: ULTA), the leading beauty retailer in the U.S., joined the Consortium to Reinvent the Retail Bag as the Beauty Sector Lead Partner, working alongside 13 leading retailers, including Founding Partners CVS Health, Target and Walmart. The Consortium, through its Beyond the Bag Initiative, aims to identify, test and implement viable design solutions that more sustainably serve the purpose of the single-use plastic retail bag.

“Ulta Beauty represents a critical sector that must be at the table as the Consortium to Reinvent the Retail Bag identifies and tests the viability of innovative solutions to replace the single-use plastic bag,” says Kate Daly, Managing Director of the Center for the Circular Economy at Closed Loop Partners. “With the important addition of Ulta Beauty, an established leader, we can expand our reach even further, paving the way for a more sustainable retail industry, at scale.”

The Consortium, managed by Closed Loop Partners’ Center for the Circular Economy, spans multiple work streams with the goal of replacing current retail bags by fueling design innovation, advancing materials recovery and identifying best practices for policy and engaging consumers. As the Consortium’s Beauty Sector Lead Partner, Ulta Beauty will direct priorities and activities for the Beyond the Bag Initiative in the context of beauty retail. With more than 1,250 stores across 50 U.S. states, the retailer will work with Consortium Partners to explore viable alternatives to the single-use plastic bag and recommend applications that align with the sector’s needs and existing operations. Ulta Beauty is committed to bringing leading solutions to the industry as the company works to create a lasting, positive legacy on our environment and world.

The Beyond the Bag Initiative not only brings together major retailers as Consortium Partners, but also engages with stakeholders across the bag value chain, including suppliers, materials recovery facilities, municipalities, advocacy groups and others to collectively promote viable market solutions that can scale, and bring value to retailers, customers and end markets. The Consortium takes a holistic three-year approach to identify and scale affordable, accessible and less wasteful solutions. It will aim to test current innovations, and advance long-term solutions to ensure that the industry is designing both for today and tomorrow’s needs.