Molecular Recycling

What Is Chemical Recycling, Why Does It Have So Many Different Names, and Why Does It Matter?

By Paula Luu, Senior Director at the Center for the Circular Economy at Closed Loop Partners

August 15, 2023

Closed Loop Partners spent 18 months investigating the environmental impacts and financial viability of several types of molecular recycling technologies (sometimes also called advanced recycling or chemical recycling) to understand how and if these diverse technologies can fit into a circular future for plastics. Here’s what we found.

  1. Molecular recycling is a diverse sector that can be categorized into three distinct technology categories: purification, depolymerization and conversion.

 

Figure 1: Molecular Recycling Technology Categories and Their Outputs

Molecular recycling is a broad umbrella term – also referred to as chemical recycling or advanced recycling – that encompasses dozens of technologies that use solvents, heat, enzymes, and even sound waves to purify or break down a wide range of plastic feedstocks to create polymers, monomers, oligomers or hydrocarbon products so that they can re-enter manufacturing supply chains, instead of going to landfill.

In other words, molecular recycling technologies can break down plastic waste into its constituent building blocks, which can then be used to create new plastic products. These technologies are only circular when their supply chains produce a final product. Converting plastics to fuel is not recycling or circular. Molecular recycling is a group of technologies that can complement mechanical recycling and help widen the aperture of plastic waste that we can recycle today.

 

  1. Molecular recycling is only one part of a suite of solutions to address plastic waste; both upstream and downstream solutions are needed, including design and reuse, as well as mechanical and molecular recycling, and policy.

 

Figure 2. The suite of solutions needed to reduce plastic waste

Molecular recycling is part of a suite of solutions needed for a circular plastics economy. It is not a silver bullet but plays an important role in creating a waste-free future for our hardest-to-recycle plastics which include the 41 million metric tons of textiles and approximately 2,000 wind turbine blades expected to go to landfill in the U.S. every year.

 

  1. Expanding the scope of plastics that we recycle is important given the diversity of plastics in our economy. We will not achieve a waste-free future unless we scale solutions that address all plastics.

 

Figure 3. Common Plastics Without Commercial Recovery Solutions, Typically Sent to Landfill every year

The “plastics waste crisis” has been defined in the public and policy discourse as created by single-use plastics. Yet, two-thirds of plastics put into use in the U.S. today are used for purposes other than single-use packaging.  These types of plastics are equally visible and challenging to recover and reuse.

 

  1. Molecular recycling can expand the scope of plastic waste we can recycle, helping to preserve the value of resources in our economy.

 

Figure 4: Inputs and outputs for mechanical, purification, depolymerization and conversion technologies from input to output.

 

Plastic is as ubiquitous as it is diverse. Our current mechanical recycling system is designed to address only a small fraction of plastics in the market – namely, plastic water bottles (PET), milk jugs (HDPE), and in some markets, yogurt cups (rigid polypropylene). Plastic packaging, like plastic film (LDPE) and clear boxy packaging that many salad mixes are sold in (PET thermoforms) are sometimes downcycled into plastic lumber. Textiles and durable plastics are recycled in lower quantities or not at all because there is less consistent demand for these recycled plastics. As a consequence, most plastic waste ends up in landfill.

Molecular recycling technologies can widen the aperture of plastic waste that we can recycle today beyond packaging. Purification technologies can process electronic waste and films. Depolymerization technologies, which largely focus on PET and polyesters, are a critical recycling solution for synthetic textiles including carpets and athletic clothing.  Conversion technologies like gasification can even take mixed waste, breaking down feedstock to basic carbon and hydrogen atoms.

 

  1. Conversion technologies like pyrolysis and gasification can process the highest volume of plastic packaging and can accept mixed plastic packaging feedstock.

 

Closed Loop Partners evaluated nine different technology processes across the three technology categories. When evaluating the total packaging volumes across the United States and Canada, we found that the conversion technologies could accept 82% of all plastic packaging produced, which is more than mechanical, purification, or depolymerization technologies could address alone. These types of technologies also can process mixed plastic waste, while purification and depolymerization requires a sorted and single-resin feedstock. Because feedstock can be mixed, conversion technology companies are often paid to take feedstock rather than paying for feedstock.

Figure 5. Percent of US and Canadian Plastic Packaging that Closed Loop Partner’s Cohort of Molecular recycling Technologies could Address

  1. When considering downstream solutions, a critical metric of success is the amount of recycled plastic (PCR) that each technology solution can produce. The less a polymer is broken down through molecular recycling process, the more recycled plastic will be produced.

 

Each molecular recycling technology category has a distinct supply chain. For example, purification technologies produce finished recycled plastic. Depolymerization technologies produce monomers which would be sent downstream to be easily repolymerized back into plastic. Conversion technologies have the longest route back to becoming plastic. A pyrolysis technology company will produce pyrolysis oil which would be sent and processed by a steam cracker to produce monomers, which are then sent downstream to make plastic again.

Closed Loop Partners calculated how much plastic resin would be produced by each of the three main molecular recycling technologies discussed in this series (e.g., purification, depolymerization and conversion) if we were to put 1,000 kilograms of plastic feedstock into the technology reactor. Purification yielded the highest amount at 88% of material processing efficiency. Conversion technologies yielded the lowest amount of recycled plastic with a 42% processing efficiency. The capacity to move away from virgin plastics requires the recycling sector to be as efficient as possible.

Figure 6: Average mass yield when 1,000kg of plastic waste is put into each technology process

 

  1. From an environmental perspective, purification and depolymerization technologies have a smaller environmental footprint, on average, compared to conversion technologies.

 

Closed Loop Partners also analyzed the energy, greenhouse gases and water impacts of individual technology processes, and the systems-level impact of producing different polymers via purification, depolymerization and conversion technologies. On average, purification was the best performing category across all environmental measures, yielding 20% reduction in greenhouse gas emissions compared to the virgin plastics supply chain. Depolymerization had an average greenhouse gas reduction of 12%, while conversion technologies reduced carbon emissions by 7%, on average. Decarbonizing the plastics supply chain requires prioritizing the solutions that help to meaningfully improve the status quo.

Figure 7: Summary of environmental impacts to produce recycled plastic by technology category

 

 

  1. The less a polymer is broken down through molecular recycling process, the fewer virgin petrochemical inputs are needed to make plastic again – which can reduce the human health impacts of plastic production compared to virgin plastic production.

 

Several chemical inputs are used to produce plastic. We’ve pictured the chemical tree to make PET which is the plastic used in water bottles. Because plastic can be recycled by many types of molecular recycle technologies, our team wanted to understand the potential human health impacts of different technologies. While qualitative in nature, our findings strongly suggest that the less a polymer is broken down through a molecular recycling process, the lower the human health risk because fewer chemicals and processing are

required to build back the polymer. In the illustration below, depolymerization technologies have an advantage over conversion technologies that can also process PET because depolymerization displaces more of the virgin supply chain to create an equivalent amount of plastic.

Figure 8: Summary of environmental impacts to produce recycled plastic by technology category

 

  1. The economic viability of molecular recycling technologies varies depending on several factors, such as the cost and accessibility of feedstocks and the market demand for the recycled products.

 

Analyses conducted by Closed Loop Partners over the course of 18 months across nine technology companies found that at least one technology company was financially viable in each category. Specifically, seven of the nine technology companies evaluated had a positive internal rate of return (IRR) ranging from 6% to 62% in the 2021 base case. It is also noteworthy that two-thirds of the technology companies in our study had positive IRRs, given that our base case assumes that these technologies are expected to sell their outputs at market commodity prices without a premium. Figure 5 above summarizes the expected rate of return across three scenarios: 2021 market pricing, 2019 market pricing, and the expected output pricing cited by the technology companies themselves.

Figure 5: Expected Internal Rate of Return (%) Ranges for Each of the Three Molecular Recycling Technologies

  1. There are tradeoffs to each molecular recycling technology category and type. The viability of one solution depends on those metrics that matter most to a brand, investor, or community.

 

The molecular recycling sector is incredibly nuanced and diverse. Not all technology groups are at the same level of development. Their tolerance for mixed plastics or other contamination varies company to company, just like their performance across environmental impact metrics like energy, water and greenhouse gas emissions. Due diligence prior to investing in strong performing technologies is critical. Closed Loop Partners has summarized the results when observing the category averages between purification, depolymerization, and conversion in the table below. This summary is based on our review of nine technology companies between 2020-2021 and should only serve as a point of data, not a definitive source on the state of the sector at large. The opportunity for consumer brands, policymakers, and investors is to collaborate to develop a vision of success for this sector.

To read our full report on molecular recycling technologies, including a list of more than 100 questions that investors and brands should ask when considering investing in this sector, visit Closed Loop Partner’s website.

Reuse

How Today’s Single-Use Habits Can Inform the Direction of Reuse Systems of the Future 

By Carolina Lobel and Dan Liswood, Senior Directors at the Center for the Circular Economy

April 24, 2023

To build successful reuse systems, we need to make reuse a natural choice for customers.

With around 250 billion single-use cups used globally each year, contributing to greenhouse gas emissions and lost resources, there is a significant opportunity to reduce our waste by learning from the journey of everyday materials, like cups, that are part of many people’s daily routine. Understanding customer motivation, preference, and behavior is a critical step in advancing a circular economy, where materials are kept in circulation and designed with their next life and use in mind 

Over the past two years, our NextGen Consortium has surveyed thousands of customers on how they buy and consume beverages on the go, and what they do with their cups after they are done. We examined survey results* across three types of cups for: 1) hot coffee, 2) iced coffee, and 3) fountain soda. These findings inform not only how to improve recycling and composting outcomes for cups today, but also how to optimize for reusable cup systems in the future.  

What we learned:

1) Lives are busy, and people sip on the go.

  • Most customers purchase drinks in single-use cups during busy, on-the-go moments, and drink them in their car 
  • Most people finish drinking within 30 mins to one hour, but hold on to their cup for an hour or more––except for hot coffee drinkers, who generally dispose of their cups in less than one hour

 

2) Nearly half of all cups finish their journey at home.

  • The most common cup journey starts in a drive-thru, is consumed in a vehicle, and then is placed in the trash at home 
  • Few customers dispose of their cup at a coffee shop/restaurant, including in the parking lot
  • Most cups end up in waste streams at home, work or school

 

3) Reusing a cup is more common than it may appear.

  • This is especially true for convenience/gas station purchases and among customers with lower income 
  • Customers are significantly more likely to bring their reusable coffee cups to convenience/gas station vs. other restaurant/coffee shop settings

 

4) Once customers embrace reuse, they tend to stick to it.

  • Of customers who typically reuse their cup, half say they “almost always” bring a refillable cup with them

 

5) There is a desire to cut down on waste if it is convenient.

  • Customers express an interest in different disposal methods, but don’t want to go out of their way to do so 
  • While the majority of customers prefer to reuse or recycle their cups, the say-do gap is real, and the process to recycle or reuse needs to be seamless for people
  • Given the choice, customers say they would rather recycle their cup than throw ​it in the trash  

 

Gaining a better understanding of how customers use and dispose of single-use cups today helps to inform the optimal design of reusable cups and cup sharing systems. As we test these new systems and think through what it will take for reusable cups to become part of our cultural norms and daily habits, these survey findings can help us meet customers where they are instead of expecting new behaviors. These findings also prompt important questions, such as:  

  • How can we make it easy for customers to borrow reusable cups in drive thrus and return the cups on the go and/or from their homes or place of work? 
  • How do we continue to strengthen multi-brand partnerships to build dense networks of restaurants and coffee shops participating in collaborative returnable cup programs? 
  • If customers are still not clear on where to dispose their single-use cups, how do we educate them when a fourth bin of reusable cups is added to the equation? And how do we design reusable cups for recoverability when they do end up in a recycling bin?  
  • For beverages consumed in the car, how might we encourage the use of more durable and insulated reusable options that replicate the performance benefits of styrofoam, a much less sustainable option? 
  • Since the overwhelming number of cups are disposed of at home, the office or at school, can we explore residential or commercial reusable cup collection services that make participation as easy as disposing a cup in the trash or recycle bin? 

 

Bottom line: To build successful reuse systems, we need to make reuse a natural choice for customers. If we make it easy for customers, as part of their busy daily routine, we can make reuse the top option for millions of people. 

Our customer research findings are critical inputs to the NextGen Consortium’s broader strategy to accelerate the transition to reuse. We’ve been researching and testing reusable cups since 2018 and will continue to iterate and advance in 2023 and beyond with in-market tests and other studies, such as financial modeling and environmental impact analyses on reuse. If you would like to be a part of our upcoming studies and pilots, get in touch with us at [email protected]. 

 

* To explore customer behavior related to single-use cups, the NextGen Consortium conducted three, quantitative surveys with 2,500 U.S. respondents​ each focused on 1) hot coffee cups, 2) iced coffee cups, and 3) fountain soda cups over a period ranging from two to three weeks in 2021 and 2022. We examined how customers buy and consume beverages in single-use cups as well as what happens to the cup after purchase. In these studies, “customer” refers to respondents who purchase hot coffee, iced coffee, or fountain soda out of the home regularly, at least once per week.  

Reuse

How Personalized Home Delivery Models Could Spur Successful Reuse Systems

By Georgia Sherwin

March 23, 2023

Georgia Sherwin, Senior Director at Closed Loop Partners’ Center for the Circular Economy interviews Bruno Ballester, ROYAL CANIN Individualization Senior Product Owner. ROYAL CANIN® offers customized pet food and home delivery in reusable packaging to meet the diverse needs of pet owners and in the process has generated interesting learnings about reuse adoption.

  • In a nutshell, can you describe the reusable packaging system implemented by ROYAL CANIN and how it works?

Since June 2022, ROYAL CANIN®, a brand of Mars, Inc, has been partnering with reusable packaging innovator RePack to offer a sustainable solution for home deliveries of ROYAL CANIN IndividualisTM pet food refill orders in France, representing thousands of orders per month. ROYAL CANIN® IndividualisTM is an on-demand, individualized nutritional program created to answer every pet’s unique health needs. Pet owners receive their ROYAL CANIN order in returnable RePack delivery packaging. Once empty, the RePack packaging can be returned through the postal system for free, after which it is cleaned and reused. The packaging can go through this process up to 20 times. The reuse delivery packaging guarantees intact quality of our products at delivery.

After 20 cycles, analysis shows that RePack packaging results in only 0.1kg of waste and 0.9kg of CO2 emitted, compared to 3kg of waste and 4.4kg of CO2 for a cardboard box. The process represents a reduction of 80% of CO2 when comparing the lifecycle of a RePack bag to disposable packaging. We are now exploring potential opportunities to expand this project to the rest of Europe and North America.

  • Why did you decide to implement a reuse model for ROYAL CANIN®? What factors contributed to it?

ROYAL CANIN® is committed to furthering sustainability across all our operations, knowing that reuse, recycling and upcycling packaging are key contributions in alleviating the impact of our activity and helping create a healthy future for pets, people and the planet. We also signed the Ellen MacArthur Foundation’s New Plastics Economy Global Commitment, which encourages responsible behavior and calls for collective engagement to ensure a common vision of a circular economy for plastic, in which it never becomes waste or pollution.

We feel that reuse habits have been lost to today’s dominant single-use, disposable culture, but we think reuse is a trend that is coming back and could become the norm.

This opt-out model for reuse has helped ensure momentum.

  • How has customer adoption evolved over time since the launch of the program?

Customer adoption of the reusable RePack packaging program has been a great success. Importantly, while we leave the choice to our customers to ask if they prefer to switch back to the previous packaging approach, after several thousand orders, no customer has asked to change. This opt-out model for reuse has helped ensure momentum. We also inserted a QR code to collect feedback after each order and the overwhelming feedback from customers was positive. The program received a Net Promoter Score of 76, which indicates that the majority of customers are satisfied and would recommend the approach. In fact, a lot of customers noted they were surprised this type of solution isn’t being deployed more widely and becoming the norm.

A couple of great customer quotes about the reusable packaging system worth highlighting include, “I think it’s an excellent idea, congratulations to the inventor”, “I love it”, “a perfect solution”, “it is a very good initiative. I hope that many companies will follow this”, and “I find this idea great and very practical.” This kind of feedback is really encouraging for us to continue to push the bounds of sustainability initiatives. Beyond our net promoter score increasing, which indicates positive customer satisfaction, we’ve also saved time from an operations perspective by packing parcels with RePack vs. cardboard boxes.

  • What’s been the biggest challenge for the program?

There are many different considerations when it comes to reuse. We usually ship our premium pet food in protective cardboard boxes to preserve the quality and the health benefits of the finished product up to the point of final consumption. Therefore, we had to ensure RePack packaging was strong enough to guarantee intact quality at delivery. It was also important for us to monitor and measure the feasibility of the program: how can we offer reusable packaging for each customer each month without increasing the costs? Should this solution cover several countries, or should we select one single country?  And we kept a constant eye on customer satisfaction––are customers willing to return the packaging each month?

  • What did it take to get the program off the ground? What key stakeholders and resources were involved?

ROYAL CANIN® ran a test over two months with 15 pet owners and sent them their refill order in a RePack packaging. They agreed to share their experience during individual interviews. This first test was very successful and received, on average, a rating of 4.8/5. Customers reported that RePack was: 1) Easy to use 2) Sustainable 3) A good solution for e-commerce. This valuable feedback helped us scale the reusable packaging project, whilst also recognizing what information was most relevant to French customers.

We also organized a workshop in our warehouse in France where all ROYAL CANIN® Individualis™ orders are prepared, packed and shipped. We met with the RePack team to review the order preparation as we were kicking off the first orders for the small pilot.

The product packaging size can vary significantly depending on if it is for a cat or a large dog for example, and therefore we usually need three sizes of cardboard boxes. The three sizes of RePack allowed us to meet our packaging needs perfectly. We tried RePack’s different sealing methods to find the most efficient and secure one for us. We tested the solidity of the packaging with a test and validated an International Safe Transit Association (ISTA) certification certifying that RePack packaging protected the pet food during transport.

Global Corporations Join Brookfield to Invest Nearly a Billion Dollars in Closed Loop Partners’ Operating Company, Circular Services, the Leading Developer of Circular Economy Infrastructure

By Closed Loop Partners

March 16, 2023

NEW YORK, March 16, 2023 /PRNewswire/ — In late 2022, Closed Loop Partners and Brookfield Renewable (“Brookfield”) announced the establishment of Circular Services, a leading developer of circular economy and recycling infrastructure in the United States. Today, Closed Loop Partners announces that six leading companies, Microsoft, Nestlé, PepsiCo, SK Group, Starbucks and Unilever, are joining Brookfield to invest in scaling circular economy infrastructure and services. Commitment in Circular Services now reaches nearly a billion dollars, building on investments from Brookfield, as well as from the Closed Loop Circular Plastics Fund and the Partnership Fund for New York City, marking a significant milestone in the transition to the circular economy, as more institutional and corporate capital is catalyzed to advance circularity at scale.

Circular Services is the largest privately held recycling company in the United States, focusing on a wide range of recycled commodities across packaging, organics, textiles and electronics. It owns and operates facilities across the U.S. and seeks to help municipalities and businesses eliminate the hundreds of billions of dollars spent annually on landfill disposal costs by ensuring that valuable commodities are recycled and reused in domestic supply chains. The companies investing in Circular Services, each one committed to advancing the circular economy, are collectively demonstrating the power of both collaboration and targeted investments to accelerate the transition from a linear to a circular economy.

According to Esi Eggleston Bracey, President of Unilever USA, “Scaling best-in-class circular infrastructure can help increase the supply of recycled plastic, which is key to making circular supply chains a reality. Our investment in Circular Services is an important step in increasing the feedstock needed to achieve Unilever’s 2025 plastics goals for recycled content in our packaging and our goal to collect and process more plastic packaging than we produce. These types of investments are critical for addressing plastic waste, which will take action from all of us across industries.”

Michael Kobori, chief sustainability officer at Starbucks adds, “Now is the time for bold action to transform the recycling infrastructure in the U.S. Starbucks is excited to join with Microsoft, Nestlé, PepsiCo, SK Group, Unilever, Brookfield and the Partnership Fund for New York City to help generate nearly a billion dollar investment in Circular Services. This builds upon our long-standing work with Closed Loop Partners, whose NextGen Consortium has made significant strides in advancing sustainable packaging, including bringing hot cup recycling to more communities.”

Circular Services’ focus on packaging as a key material for recovery is spurred by a growing need to increase recovery rates for packaging. Currently, recovery rates for packaging and food-service plastics are reported to be as low as 28% in the United States.

“To create a world where packaging never ends up in landfill or as litter, recycling capabilities must evolve, and investing in the infrastructure and circular systems that can help collect, sort, reuse and recycle is a critical step,” said Molly Fogarty, Head of Sustainability, Corporate & Government Affairs, Nestlé North America. “This investment will help upgrade recycling infrastructure in the U.S. and expand the availability of recycled content, as well as bolster packaging materials collection. We’re excited to work alongside other leading companies to advance Circular Services and help chart a path to a circular economy.”

In addition to the focus on packaging recovery, companies investing in Circular Services are bolstering efforts to recover electronic waste, one of the fastest growing waste streams in the world. Today, over six billion mobile phones alone are circulating in the global economy. Yet, less than 20% of electronics broadly are collected, refurbished or recycled worldwide––translating to a lost value of more than $50 billion each year.

“With our third investment in the Closed Loop Partners ecosystem we look forward to being part of this new venture to build circular systems that can help our industry achieve our sustainability goals,” said Brandon Middaugh, senior director, Climate Innovation Fund at Microsoft. “We have begun testing e-waste recycling in Denver with Circular Services and look forward to exploring additional areas of potential collaboration.”

Todd Squarek, CSO, PepsiCo Beverages North America adds, “We have been partnering with Closed Loop Partners since their earliest days and are invested across five of their funds. When the firm established Circular Services, we knew we needed to be an active partner in this business to drive impact and get access to more rPET for our bottles. Closed Loop Partners is a trusted ally with a proven track record and we look forward to continuing our work with them to help transform the packaging supply chains of the future.”

“Building a circular economy for valuable materials, including plastics, takes a concerted effort across industries. We are proud to work alongside Closed Loop Partners and other leading companies to support the infrastructure needed to enable these systems,” said Jongho Yeo, vice president of SK geo centric. “As we work toward shared goals of reducing material waste and advancing resource circularity, supporting the necessary infrastructure through Circular Services can help accelerate the circular economy at scale.”

Across the United States and beyond, leading corporations are committing to increased recycled content and waste reduction goals, in alignment with broader climate commitments. “Expanding access to recycling and reuse services will enable cities and businesses to avoid the cost of landfilling products and packaging and achieve their sustainability goals,” said Jessica Long, Chief Strategy Officer of Closed Loop Partners. “Circular Services continues its work to accelerate a circular economy, an economic system that invests in the continual use of materials, reduces the reliance on natural resource extraction and landfills, and advances a waste-free future.”

About Closed Loop Partners

Closed Loop Partners is at the forefront of building the circular economy. The company is comprised of three key business segments: an investment firm, innovation center and operating group. The investment firm invests in venture, growth equity, buyout and catalytic private credit strategies on behalf of global institutions, corporations and family offices. The innovation center, the Center for the Circular Economy, unites competitors and partners to tackle complex material challenges and implement systemic change to advance circularity.

The operating group, Circular Services, has twelve recycling facilities in operation today, and provides holistic, circular materials management to close the loop on valuable materials for municipalities and businesses throughout the United States. Employing innovative technology within reuse, recycling, remanufacturing and re-commerce solutions, Circular Services improves regional economic and environmental outcomes by building resilient systems to keep food & organics, textiles, electronics, packaging and more, in circulation and out of landfills or the natural environment.

Closed Loop Partners is based in New York City and is a registered B Corp. For more information, please visit www.closedlooppartners.com.

About the Closed Loop Circular Plastics Fund at Closed Loop Partners

The Closed Loop Circular Plastics Fund provides catalytic financing to build circular economy infrastructure and improve the recovery of polypropylene and polyethylene plastic in the U.S. & Canada, returning plastics to more sustainable manufacturing supply chains for use as feedstock for future products and packaging. Investors include Dow, LyondellBasell, NOVA Chemicals, SK geo centric Co., Sealed Air, Chevron Phillips Chemical and Charter Next Generation. Learn more about the Fund’s investment criteria and apply for funding here.

The Fund’s goal of optimizing recovery infrastructure is one part of Closed Loop Partners’ broader initiative of Advancing Circular Systems for Plastics. This initiative prioritizes scaling reuse and refill models and reducing material usage in design, while bolstering the recovery infrastructure to address plastics waste.

To learn about the Closed Loop Circular Plastics Fund, visit Closed Loop Partners’ website.

 

 

Photo Credit: Michael Anton

Closed Loop Partners Releases Playbook of Tangible Single-Use Plastic Bag Reduction Solutions for Retailers

By Closed Loop Partners

March 14, 2023

Playbook highlights tried and tested solutions from partners in the Consortium to Reinvent the Retail Bag that can drive near-term, positive environmental impact and cost savings

NEW YORK, March 14, 2023 — Closed Loop Partners’ Center for the Circular Economy and its Consortium to Reinvent the Retail Bag released a new playbook to provide near-term single-use bag reduction wins that can be implemented by any retailer–– from small local stores to large national brands. The resource highlights effective solutions to reduce the number of bags needed by retailers and encourage the use of reusable bags customers already have at home. Key insights from the playbook are based on research, interviews, surveys and learnings from 17 of the world’s leading retailers across four key categories: communications, employee training, bag and fixture design, and customer incentives.

The playbook highlights 25 strategies across these four categories that cater to retailers who are at different stages of their journey. These strategies include detailed guidance on how best to prompt customers to bring their own bags, where to place reusable bags, items retailers can skip bagging, which customer incentives can be deployed and other strategies. The playbook insights are the product of a first-of-its-kind collaboration among Closed Loop Partners and many of the world’s leading retailers, including 14 retail partners in the Consortium to Reinvent the Retail Bag and three external retailers. Experts from Closed Loop Partners led the creation of the playbook, supported by retail consultancy, McMillanDoolittle, who performed quantitative and qualitative surveys and deep-dive interviews with retailers, supplemented with secondary research and analysis.

Reducing the number of single-use bags that retailers use across their stores can make a tremendous difference. Even a 1% bag reduction has a significant impact on our global waste footprint––in the U.S., that is equivalent to 1 billion fewer bags used and discarded. Beyond driving progress toward sustainability goals, using fewer single-use bags can also help retailers reduce costs, address challenges in stocking bags, engage employees, support customers, and build brand reputation and loyalty.

“Our new playbook walks retailers through strategies they can implement today to get teams and customers on board with reducing single-use bags in stores and encourage shoppers to reuse their own bags,” said Kate Daly, Managing Director of the Center for the Circular Economy at Closed Loop Partners. “This tool is for retailers who are looking for quick wins and those seeking innovative, new approaches. We hope these insights serve as an inspiration to retailers looking to reduce their plastic footprint and deploy bag reduction solutions.”

The Consortium to Reinvent the Retail Bag has been working to reimagine the retail bag in the store and across emerging channels like local delivery since its launch in 2020. The last three years have shown significant progress––growing from five retail partners to 15, and deploying more than 6,000 iterative tests, surveys and pilots across markets to help accelerate learnings and the development of sustainable bag solutions. This year, the Consortium will go back into market on a larger scale, testing different complementary strategies to reduce single-use bags. This work will build on the Consortium’s different workstreams––innovation, customer research, policy and infrastructure––and efforts to date. There is no silver bullet to addressing a global plastics waste challenge, and the diverse in-market efforts represent the multi-pronged holistic approach of the Consortium.

In Spring 2023, Consortium partners will test multiple strategies from the Playbook simultaneously in two cities in Arizona and Colorado, launching signage, marketing and customer prompts across stores. The goal of these tests is to enable a broader cultural shift towards customers bringing their own reusable bags from home. The Consortium is inviting other retailers––from mom-and-pop shops to large brands––to join and test the same prompts, signage and marketing materials in order to have the broadest reach with customers and to create ecosystem-wide impact.

Meanwhile, in New Jersey, where there is legislation banning single-use bags in certain stores, the Consortium will test a “returnable bag service” model in which customers are “borrowing” a bag onsite, reusing it before eventually returning it at the same or different retailer’s store to be washed, redistributed and reused by additional customers. This offers a solution for when customers forget to bring their own reusable bags.

Interested retailers can email [email protected] to inquire about joining the Consortium to Reinvent the Retail Bag to gain access to useful research, insights and continued in-market experimentation as well as potentially participate in pilots in Arizona and Colorado.

Learn more at http://beyondthebaginitiative.com/

About the Center for the Circular Economy at Closed Loop Partners

The Center for the Circular Economy at Closed Loop Partners unites competitors to tackle complex material challenges and to implement systemic change that advances the circular economy. Adept at navigating every step in the value chain, Closed Loop Partners brings together designers, manufacturers, recovery systems operators, trade organizations, municipalities, policymakers and NGOs to create scalable innovations that target big system problems. The Center’s first initiative, the NextGen Consortium, assembled leading food and beverage companies, including McDonald’s and Starbucks, to identify and commercialize a widely recyclable, compostable and/or reusable cup. 12 winning cup solutions were selected and the Consortium is supporting the testing of these new solutions as well as conducting select pilots to accelerate their path to scale. Learn more about the Center’s work here.

About the Consortium to Reinvent the Retail Bag

The Beyond the Bag Initiative, launched by the Consortium to Reinvent the Retail Bag, aims to identify, pilot and implement viable design solutions and models that more sustainably serve the purpose of the current retail bag. Closed Loop Partners’ Center for the Circular Economy launched the initiative with Founding Partners CVS Health, Target and Walmart. The Kroger Co. joined as Grocery Sector Lead Partner, DICK’S Sporting Goods joined as Sports & Outdoors Sector Lead Partner, Dollar General as Value Sector Lead Partner, TJX as Apparel & Home Goods Sector Lead Partner, and Ulta Beauty as Beauty Sector Lead Partner. Ahold Delhaize USA Brands, Albertsons Companies, H-E-B, Hy-Vee, Meijer, Wakefern Food Corp., and Walgreens are Supporting Partners, and Conservation International and Ocean Conservancy serve as Environmental Advisory Partners. Learn more about the Consortium here.

Contact: [email protected]

 

Apkudo Secures $37.5 Million in Series C Funding, Accelerating Growth of its Circular Industry Platform for Connected Devices   

By Apkudo

February 15, 2023

The Apkudo Circular Industry Platform enables supply chain efficiency and transparency across the lifecycle of connected devices, supporting smart decision making and strengthening repair, resale and recycling markets

Baltimore, MD — February 15, 2023—Apkudo, the leader in supply chain automation for connected devices, announced today that they have closed $37.5 million in Series C funding in an oversubscribed round co-led by Closed Loop Partners’ Leadership Fund and Piper Sandler Merchant Banking with the participation from new and existing investors including MissionOG, Harbert Growth, Grotech Ventures, Lavrock Ventures, and Point Field Partners. During 2022, Apkudo continued its rapid growth and doubled revenue as industry players increasingly looked for ways to simplify and optimize their forward and reverse logistics for connected devices like mobile phones, tablets, laptops, wearables and other products. The company will use the funds to further expand their commercial and technical operations, as well as their international presence.

The Apkudo Circular Industry Platform solves for complexities in the connected device supply chain, delivering process efficiencies via a single operating system that manages the lifecycle of these devices, from launch to end of life. Already, Apkudo has connected and optimized the device supply chains for some of the world’s largest manufacturers, network operators, insurers, retailers, logistics providers, repairers and traders. Customers like FedEx, T-Mobile and Asurion have more transparency, security and connectivity across the supply chain for connected devices.

The Platform leverages both hardware and software technology purpose-built to maximize value from resale, repair and reuse while eliminating e-waste and improving profit margin and agility. Instead of relying on extensive labor, disconnected systems and limited reuse options, Apkudo provides a fully integrated diagnostic, dispositioning and marketplace solution that gives customers real-time visibility into global demand for their used devices. This comprehensive solution has saved a large mobile carrier over $100 million by improving inventory visibility and, for a global logistics company, reduced warehouse processing times by 30%.

More than six billion mobile phones alone are currently circulating and this number is expected to grow rapidly with increasing connectivity and consumption across the globe. These electronic devices are made of valuable resources, from the rare earth metals contained in their batteries to their individual electronic components. Yet today, less than 20% of electronics are collected, refurbished or recycled worldwide, which translates to a lost value of more than $50 billion each year. Furthermore, these devices contain several hazardous materials and when not managed properly at end-of-life, pollute air and groundwater at an alarming rate. Apkudo’s technology creates greater transparency and resiliency across the electronic device value chain, empowering businesses to make smart decisions regarding their devices, from launch, to forward logistics, to return, reuse and recycling at a device’s end-of-life.

“Velocity, accuracy, and transparency are required attributes of efficient, effective circular supply chains,” said Josh Matthews, CEO and Co-founder of Apkudo. “The Apkudo Circular Industry Platform is transformative in its approach to connecting industry participants and optimizing these outcomes for each and every device that moves through it.”

“There is so much value within the connected devices already in the market today. Increasing their useful life and keeping these valuable materials in circulation, and out of landfills and the environment, is a critical part of accelerating the circular economy,” said Martin Aares, Head of Asset Management at Closed Loop Partners. “Apkudo is helping build a circular future for connected devices––one that is more transparent and agile. We look forward to working with the Apkudo team as they accelerate the systems change needed for a waste-free future.”

“It’s actually a simple question – what should I do with this device, right now?”, added Seth Harward, managing director, Piper Sandler Merchant Banking. “But it took Apkudo to recognize all the pieces needed to answer that question, then build the solution that customers needed, and then finally make it easy for companies to use. This additional investment will help Apkudo get their solution to companies all over the world looking for a better way.”

To learn more, please visit www.apkudo.com. For media inquiries, please contact [email protected].

About Apkudo

Headquartered in Baltimore, MD with offices around the world, Apkudo helps companies managing connected devices to maximize device value, minimize labor costs and reduce e-waste. Apkudo’s Circular Industry Platform provides a full suite of decision-support and operating tools: automated testing and grading systems, device lifecycle management and resale market integration. As a result, Apkudo customers always have the answer to the question, “What should I do with this device, right now?”

About Closed Loop Partners

Closed Loop Partners is at the forefront of building the circular economy. The company is comprised of three key business segments: an investment firm, innovation center and operating group. The investment firm invests in venture, growth equity, buyout and catalytic private credit strategies on behalf of global institutions, corporations and family offices. The innovation center, the Center for the Circular Economy, unites competitors and partners to tackle complex material challenges and implement systemic change to advance circularity. The operating group, Circular Services, has twelve recycling facilities in operation today, and provides holistic, circular materials management to close the loop on valuable materials for municipalities and businesses throughout the United States.

Closed Loop Partners is based in New York City and is a registered B Corp. For more information, please visit www.closedlooppartners.com.

About Piper Sandler Merchant Banking

Piper Sandler Merchant Banking (PSMB) is the growth equity investment arm of Piper Sandler Companies (NYSE: PIPR). Our team strives to partner with founders and CEOs of growing, commercial stage businesses that can benefit by leveraging Piper Sandler’s knowledge, experience, capital and relationships to build market leading enterprises. PSMB provides investment advisory services through the affiliated registered investment adviser, PSC Capital Partners LLC.  Learn more about Piper Sandler Merchant Banking.

Disclaimer:

This publication is for informational purposes only, and nothing contained herein constitutes an offer to sell or a solicitation of an offer to buy any interest in any investment vehicle managed by Closed Loop Capital Management or any company in which Closed Loop Capital Management or its affiliates have invested. An offer or solicitation will be made only through a final private placement memorandum, subscription agreement and other related documents with respect to a particular investment opportunity and will be subject to the terms and conditions contained in such documents, including the qualifications necessary to become an investor. Closed Loop Capital Management does not utilize its website to provide investment or other advice, and nothing contained herein constitutes a comprehensive or complete statement of the matters discussed or the law relating thereto. Information provided reflects Closed Loop Capital Management’s views as of a particular time and are subject to change without notice. You should obtain relevant and specific professional advice before making any investment decision. Certain information on this Website may contain forward-looking statements, which are subject to risks and uncertainties and speak only as of the date on which they are made. The words “believe”, “expect”, “anticipate”, “optimistic”, “intend”, “aim”, “will” or similar expressions are intended to identify forward-looking statements. Closed Loop Capital Management undertakes no obligation to update publicly or revise any forward-looking statements, whether as a result of new information, future developments or otherwise. Past performance is not indicative of future results; no representation is being made that any investment or transaction will or is likely to achieve profits or losses similar to those achieved in the past, or that significant losses will be avoided.

Closed Loop Partners Joins Forces with U.S. Composters and Composting Industry to Launch Large-Scale In-Field Disintegration Tests for Compostable Packaging

By

January 23, 2023

Data from the pilot will be shared to help shape international standards for field testing compostable packaging and contribute to the launch of an open-source results database

NEW YORK, NY—January 23, 2023— The Composting Consortium, a collaboration of industry partners managed by Closed Loop Partners, announced Monday the launch of its Compostable Packaging Disintegration Pilot. The initiative is the most comprehensive collaborative study of real-world compostable packaging disintegration in the U.S. to date. The project marks a milestone for the Consortium, as it aims to improve available data on how certified, food-contact compostable foodware and packaging is currently breaking down at various types of composting facilities––from static piles to worms to GORE® covers. Participating facilities include Ag Choice; Atlas Organics; Black Earth Compost; The Foodbank, Inc. of Dayton, Ohio; Happy Trash Can Curbside Composting; Napa Recycling; Specialized Environmental Technologies, Inc.’s Empire Facility; Veteran Compost and Windham Solid Waste Management.

Working with these industrial composting facilities across the U.S., the Compostable Packaging Disintegration Pilot will evaluate the disintegration of more than 30 types of certified compostable products and packaging––including compostable cutlery, molded fiber bowls, bioplastic cups and snack packaging––across facilities operating with varying climates, composting methods and equipment. Data gathered from the assessment will inform the Consortium’s broader work to align the rapid growth of compostable packaging with on-the-ground operational and business needs of industrial composters.

Pilot development was informed by the expertise of the Consortium’s partners, including key industry collaborators such as the US Composting Council (USCC) and the Compost Research and Education Foundation (CREF), as well as the Biodegradable Products Institute (BPI), BioCycle, Resource Recycling Systems (RRS) and consumer and packaging brand companies. These key stakeholders contributed technical knowledge to ensure that the pilot’s objectives, methodology and data align with the operational realities of composting facilities, as well as support circular and economically viable outcomes for composters.

Data collected from this pilot will be donated to the Compostable Field Testing Program (CFTP), a non-profit international research platform which facilitates field testing across North America. The CFTP is designed to develop comprehensive baseline data that correlates composting conditions with the disintegration of common compostable products and packaging. The Consortium’s donation of this data will accelerate the open-source publication timeline for the CFTP’s data set. Additionally, the Disintegration Pilot will serve as a trial for the first, and still-developing, in-field standard for assessing disintegration of compostable items at compost facilities, under development within ASTM International. Results from this pilot will help to enhance and accelerate the final ASTM field test standard through ASTM Committee WK80528 for both mesh bag and bulk dose test methods. CFTP is supporting the Pilot by providing its methodology, composter training and operations. Resource Recycling Systems (RRS), a sustainability and recycling consulting firm, will administer the on-site data collection and lead the data analysis and reporting.

“The CFTP was collaboratively launched in 2016, knowing that our industry needed more open, available data about the correlations between composting conditions and the disintegration of common compostable products,” said Diane Hazard, Executive Director of the Compost Research and Education Foundation, a founding partner of the CFTP. “The Foundation is excited to be part of this important work. By donating data to the CFTP, Closed Loop Partners and its Composting Consortium help enable our organization to launch an open-source database on compostable packaging degradation results.”

The EPA estimates that around 4% of food waste is composted in the U.S., and as the composting landscape in the U.S. evolves, new materials are flowing through the organics stream. With these changes comes increasing pressure to successfully recover and process food scraps and food-contact compostable packaging. Many cities across the country are setting ambitious zero waste goals and, in some cases, mandating organics diversion. Amidst these efforts, the compostable packaging market is poised to grow 17% annually between 2020 and 2027, adding complexity to the challenge. With lookalike and imposter materials contaminating composting and recycling facilities, composters face challenges in efficiently processing inputs and maximizing valuable outputs.

“Systems change starts with understanding what is true in a supply chain today and partnering with stakeholders to create the future we want to see,” said Kate Daly, Managing Director of the Center for the Circular Economy at Closed Loop Partners. “We are grateful for our partnerships with industry leaders and compost facility operators as we identify a path forward to increased diversion of valuable resources from landfill while driving value for compost manufacturers.”

“Leading the way in innovation and technology is what we do at Atlas Organics,” said Jorge Montezuma, Director of Engineering. “Our joint team of operations and engineering will provide insights that will guide the compostable packaging industry forward for decades to come.”

The Disintegration Pilot is a critical step in the Composting Consortium’s broader work to identify best practices in areas including consumer understanding of compostable packaging labeling and collection; sortation and sensing technologies; and policy. The Consortium will continue its collaborative work to build a roadmap for catalytic capital inputs that can support composting infrastructure in the U.S., find ways to increase the amount of food waste diverted from landfills and determine where compostable food packaging could add value to the system.

 

About the Composting Consortium

The Composting Consortium is a multi-year collaboration to pilot industry-wide solutions and build a roadmap for investment in technologies and infrastructure that enable the recovery of compostable food packaging and food scraps. The Composting Consortium is managed by Closed Loop Partners’ Center for the Circular Economy. PepsiCo and the NextGen Consortium are founding partners of the Consortium. Hill’s Pet Nutrition parent company Colgate-Palmolive, Danaher Foundation, Eastman, The Kraft Heinz Company, Mars, Incorporated, and Target Corporation joined as supporting partners, and the Biodegradable Products Institute, the US Composting Council and the U.S. Plastics Pact joined as industry partners. Our advisory partners include 5 Gyres, Foodservice Packaging Institute (FPI), Google, ReFED, Compost Research and Education Foundation (CREF), the Sustainable Packaging Coalition (SPC), TIPA, University College London (UCL), Western Michigan University (WMU), University of Wisconsin-Stevens Point, and World Wildlife Fund (WWF). Learn more about the Consortium at closedlooppartners.com/composting-consortium/

About the Center for the Circular Economy at Closed Loop Partners

Closed Loop Partners is at the forefront of building the circular economy. The company is comprised of three key business segments: an investment firm, innovation center and operating group. Closed Loop Partners brings together designers, manufacturers, recovery systems operators, trade organizations, municipalities, policymakers and NGOs to create, invest in, and support scalable innovations that target big system problems. In 2018, Closed Loop Partners launched its innovation center, the Center for the Circular Economy, which unites competitors to tackle complex material challenges and to implement systemic change that advances the circular economy. Learn more about the Center’s work at https://www.closedlooppartners.com/the-center/

 

About the US Composting Council

Founded in 1990, The US Composting Council advances compost manufacturing, compost utilization, and organics recycling to benefit our members, society, and the environment. Representing more than 800 members, about 500 of whom are manufacturers of compost, USCC’s mission is focused primarily on commercial compost manufacturing and marketing, and includes training, certification and education of compost facility operators; certification programs for compost testing; and lobbying and advocacy campaigns at the state and federal level.

About the Compost Research and Education Foundation

The Compost Research and Education Foundation, established in 1992, is an affiliate organization of USCC and supports initiatives that enhance the stature and practices of the composting industry by supporting scientific research, increasing awareness, and educating practitioners and the public to advance environmentally and economically sustainable organics recycling. The CREF has produced key publications that inform best practices for effective organics management, including the Test Methods for Evaluating Compost and Composting and the Compost Operations Training Course.

About the Compostable Field Testing Program

The Compostable Field Testing Program, or CFTP, is an international non-profit research platform which provides the method and materials to conduct field testing to composters across North America and beyond. Operating since 2016 as a collaborative venture between CREF and its partner BSIbio, the CFTP provides a standard test kit and a customizable protocol for the common ‘mesh bag method’. When participating facilities share back their results, this data is collected by the CFTP, aggregated and anonymized for eventual public release in an online database. This will provide comprehensive baseline data correlating composting conditions with the disintegration of common compostable products and packaging, enabling CREF, the public, the composting industry, compostable products industry and academics to develop tools for composters wanting to understand best practices for processing these feedstocks, and for product manufacturers to design products suited for real-world operating conditions.

About ASTM International

ASTM International is a globally recognized leader in the development and delivery of voluntary consensus standards. Today, over 12,000 ASTM standards are used around the world to improve product quality, enhance health and safety, strengthen market access and trade, and build consumer confidence. ASTM’s leadership in international standards development is driven by the contributions of its members: more than 30,000 of the world’s top technical experts and business professionals representing 140 countries. Working in an open and transparent process and using ASTM’s advanced IT infrastructure, ASTM members create the test methods, specifications, classifications, guides, and practices that support industries and governments worldwide. ASTM Committee WK80528 is developing the first in-field standard for measuring disintegration of compostable items. This field test method will be available for composters to assess how well compostable items break down in real world conditions.

About Atlas Organics

Atlas Organics is a leading composting company, providing municipalities, corporations, local businesses, and residential homes with access to commercial composting facilities that process organic waste streams. Atlas offers both pickup and delivery of the highest-quality grade of finished compost, soil blends, and mulches for use in agricultural settings, landscaping, golf courses, gardens, and site development projects across the United States. Founded in Spartanburg, SC in 2015, Atlas is now a Generate Upcycle company––owned and operated by sustainable infrastructure leader Generate Capital, PBC. Together we are rebuilding the world. For more information, please visit www.atlasorganics.net and http://www.generatecapital.com/.

 

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For further information contact:

Closed Loop Partners Media Relations

[email protected]

 

Purposeful Collaboration for a Sustainable Future 

By Kate Daly

December 05, 2022

We have learned a tremendous amount along the way, from brands, from customers, and from innovators who are helping to imagine a future where waste is a thing of the past.

Collaborating to solve complex challenges is hard. But scaling new systems effectively and sustainably is even harder when done alone. As we transition from our embedded linear systems into new, interdependent circular ones, we still have much to learn and test so that new approaches can become operational in a diverse set of contexts. Through our NextGen and Beyond the Bag consortia, Closed Loop Partners catalyzes collaborations with innovators and system operators across the packaging value chain to test opportunities and identify pain points within a new reuse economy. We bring together some of the world’s largest companies to harness their expertise and reach to unlock system-wide scale for a waste-free future.  

More than four years ago, when Closed Loop Partners joined with Starbucks, McDonald’s and other brand leaders to launch the NextGen Consortium, we set out to reinvent the cup—and to accelerate systemic change across the industry. We have learned a tremendous amount along the way, from brands, from customers, and from innovators who are helping to imagine a future where waste is a thing of the past. In early 2020, the NextGen Consortium launched a set of reuse ecosystem pilots in the San Francisco Bay Area in partnership with the design firm IDEO. Our report Bringing Reusable Packaging Systems to Life highlighted key insights from these in-market tests, and these learnings are the building blocks for the next phase of testing and innovation the NextGen Consortium is embarking upon in the coming year. 

[READ: The Comeback of Reuse, and the Path Forward] 

As we look forward to all the work ahead, we are pleased to welcome PepsiCo as a Sector Lead Partner, alongside Founding Partners Starbucks and McDonald’s, inaugural Sector Lead Partner The Coca-Cola Co., Supporting Partners Yum! Brands, Wendy’s and JDE Peets, and Environmental Advisory Partner WWF. PepsiCo adds valuable experience to our deep bench of innovators and system operators.  

Continuing collaboration helps unlock greater system-wide scale so that we can go further — together. We’re proud to continue advancing initiatives where competitors are meaningfully engaged in co-creating a more sustainable future for packaging.  

Reuse

How Do We Spark a Seachange for Reuse?

By Kate Daly

October 06, 2022

It will take unprecedented collaboration to address the scale of our global plastic waste challenge. Bringing together the nation’s largest retailers to test and pilot sustainable packaging solutions that operate across each other’s stores is a critical step toward this collective goal. 

If you visualize the current journey of most products and packaging in our economy, it looks like a straight line that starts with extracting finite raw materials and ends at the landfill. After decades of relying on this seemingly convenient linear system, its long-hidden economic costs and environmental consequences have become clear, bringing us to a tipping point that necessitates a better way forward — one that considers these materials as resources, not waste.

Consider the iconic single-use plastic bag. In the United States, it’s estimated that we use 100 billion plastic bags per year – and fewer than 10 percent of these are recycled. Most bags wind up in the landfill, in the environment, or in the wrong recycling stream, tangling recycling equipment and leading to costly shutdowns. Today, depending on where we live, our local stores may charge a fee to use a plastic or paper bag or may have banned single-use bags. More and more, customers are demanding convenient options that reduce environmental impact while helping us get our goods home. Reusable bags that we can borrow rather than own are one part of the solution, alongside bag reduction and building the habit of using the bags we already own. We’ve all had moments when we’ve forgotten our reusable bag or taken an unplanned shopping trip, which is where borrowing a reusable bag fits in.

Earlier this month, the Center for the Circular Economy released Beyond the Plastic Bag: Sparking a Seachange for Reuse – a report of our learnings from conducting first-of-a-kind reusable bag pilots at CVS Health, Target and Walmart stores in Northern California last summer.  The report is specific to the testing of reusable bag systems where customers who didn’t bring their own bag could “borrow” a bag and use it multiple times before returning it at the same or a different brand’s store to be washed, redistributed and reused by other customers.

The Beyond the Bag Pilots, launched by the Consortium to Reinvent the Retail Bag and conducted in partnership with global design firm IDEO, unearthed key insights across the customer journey and in behind the scenes operational logistics to determine what needs to be true for reuse models to be successful.

 What We Learned

  • For customers to pay attention to this new approach to carrying goods home, punchy, impact-oriented storytelling, with a clear description of the rewards and benefits of participating is essential
  • For customers to participate in reuse systems, signing up to borrow a bag must be just as convenient, inclusive and accessible as using a single-use bag
  • Accessible drop-off points and quick confirmation of the return of reusables are must-haves for customers to engage fully in a reuse system
  • Impact must be measured at every stage of the system, including percentage of reusable bags recovered, water and energy usage, and bag damage or loss rates. Return rates and repeat participation are critical measurements that require long-term testing and engagement to accurately gauge
  • As reuse grows, so do opportunities for increased efficiencies in shared infrastructure and other collaborations that increase the density and availability of drop-off points and help optimize and scale the system

We need to design and implement every aspect of the new systems thoughtfully to meet the needs of customers and retailers and ensure a measurable environmental benefit. Iterative testing and data-driven decision-making can help avoid unintended consequences, like insufficient recapture of “reusables” or the one-to-one replacement of single-use plastics with reusables.

The learnings from our reusable bag pilots extend far beyond this one application and help bring additional data to the conversation on reuse, but we still have a long way to go. Experimentation, iteration, and collaboration will continue to be key. Additional tests and measurements of reuse systems over longer periods will be necessary to gauge the shift from initial adoption of a reusable product to the active return and repeat engagement in a truly circular reuse system. Through collaborations like the Beyond the Bag partnership we hope to accelerate toward a future in which reusing valuable materials and products in our economy becomes the commonsense norm. Explore the full learnings from our pilots here.

Closed Loop Partners Releases Key Insights from First-of-a-Kind Multi-Retailer Reusable Bag Pilots, with CVS Health, Target & Walmart

By

September 13, 2022

New report from Closed Loop Partners shares insights to guide retailers on effective reusable bag models, a key solution as regulations to reduce reliance on single-use plastic bags grow across the U.S.

Read the full report

September 13, New York, NY – Closed Loop Partners’ Center for the Circular Economy and the Consortium to Reinvent the Retail Bag released a new resource to help guide retailers looking to adopt reusable bag service models. The report, Beyond the Plastic Bag, shares key insights and analysis gathered from collaborative reusable bag pilots conducted in select CVS Health, Target and Walmart stores throughout Northern California in 2021, as part of the Consortium to Reinvent the Retail Bag’s Beyond the Bag Pilots.

Approximately 100 billion single-use plastic bags are used each year in the U.S., most of which end up as waste in landfills and the environment. Reuse models play an important role in addressing single-use plastic packaging waste, alongside other complementary waste mitigation strategies. As retailers work to respond to the urgent challenge and address increasing plastic bag regulations across the U.S., the report provides key findings on what drives an optimal shopper experience and uptake of reuse models:

Customer-facing journey for reusable bag services

  • Effective storytelling is foundational for building awareness
  • Convenience is imperative when it comes to adoption and sign-up
  • Customers are looking for a clear and easy reason to help them reuse
  • Accessible drop-off points and quick confirmation of return help build trust in the reuse system

 

Behind the scenes action enabling reusable bag services

  • Partnering with the right stakeholders matters
  • Impact must be measured at every stage
  • Further scaling reuse systems will help catalyze efficiencies

 

“Successfully implementing reuse models on the ground, and accelerating their growth, takes unprecedented collaboration. Since 2018, the Center for the Circular Economy has been convening competitors to address complex material challenges and advance circular solutions, including reuse,” said Kate Daly, Managing Director of the Center for the Circular Economy at Closed Loop Partners. “This collaboration with the nation’s largest retailers to test and pilot reusable bag solutions across multiple stores is a critical step toward reducing single-use plastic bag waste. Iterative testing and data-driven decision-making of reuse systems can help avoid unintended consequences, like insufficient recapture of reusable packaging or the one-to-one replacement of single-use plastics with ‘reusables.’ We hope that this report on the Beyond the Bag initiative serves as inspiration for forward-thinking organizations looking to bring reuse to the next level. The learnings from our pilots can help guide us toward a future in which reusing valuable materials and products in our economy becomes the commonsense norm.”

The Center for the Circular Economy launched the Consortium to Reinvent the Retail Bag in 2020, convening many of the world’s largest retailers to identify, test and implement innovative new design solutions that serve the function of today’s single-use plastic retail bag. The Consortium’s Innovation Partner, IDEO, worked closely with Closed Loop Partners and its retail partners in designing and running the reusable bag pilots in Northern California featured in the Beyond the Plastic Bag report. Findings from the Beyond the Bag Pilots build on and complement additional learnings from Closed Loop Partners’ NextGen Consortium that ran several reusable cup pilots in 2020, driving forward the Center’s work to rigorously test and hone reuse solutions to ensure that they achieve their intended impacts.

“Through partnerships with innovative startups, collaboration with other partners, and buy-in from our customers, the Beyond the Bag Pilots provided critical data-driven analysis on the role that reuse models could play in plastic waste mitigation when thoughtfully designed and their impact successfully measured,” said Sheryl Burke, Senior Vice President of Corporate Social Responsibility for CVS Health. “We still have a lot to learn collectively, but we’re thrilled to continue our journey towards a more circular future for retail.”

“Bringing Target, Walmart, and CVS Health to the same table demonstrates the partnership needed across our industry to address the challenge of plastic waste and achieve measurable environmental benefits for all,” said Amanda Nusz, Senior Vice President of Corporate Responsibility for Target and President of the Target Foundation. “We’re grateful for the insights these pilots have provided, and we’re applying what we learned to identify bag options that are best for our guests, propelling more circular systems throughout retail.”

“The Beyond the Bag Pilots fostered an unprecedented platform for connectivity between trailblazing reuse start-ups, customers, Walmart, and other retailers in the industry,” said Kathleen McLaughlin, Executive Vice President and Chief Sustainability Officer for Walmart. “The pilots created the space for collective experimentation, and provided data-driven insights on the ease, convenience, and perceived benefits of the models tested. This kind of on-the-ground diligence from pilots is critical to inform what could be next for reuse and where it could fit in a circular economy.”

Over the next year, the Consortium to Reinvent the Retail Bag will continue to conduct extensive research and in-market testing of designs and innovative bag solutions that can reduce single-use plastic bag waste. These aim to inform the viability of solutions in different contexts, as well as the full potential of solutions to more sustainably, accessibly and effectively get goods home.

About the Center for the Circular Economy at Closed Loop Partners

Closed Loop Partners is a New York-based investment firm comprised of venture capital, growth equity, private equity and catalytic capital, as well as an innovation center. In 2018, Closed Loop Partners launched its innovation center, the Center for the Circular Economy, which unites competitors to tackle complex material challenges and to implement systemic change that advances the circular economy. Closed Loop Partners brings together designers, manufacturers, recovery systems operators, trade organizations, municipalities, policymakers and NGOs to create, invest in and support scalable innovations that target big systems problems. In 2022, the Center launched a Reuse Insights Lab to advance the firm’s testing, piloting and investing in reusable packaging models. The Reuse Insights Lab conducts qualitative and quantitative research and data analytics through in-market testing, focus groups and customer interviews, to identify how to design and build the architecture for a reuse system that brings the circular economy to the forefront in our everyday life. Learn more about the Center’s work here.

About the Consortium to Reinvent the Retail Bag

The Beyond the Bag Initiative, launched by the Consortium to Reinvent the Retail Bag, aims to identify, pilot and implement viable design solutions and models that more sustainably serve the purpose of the current retail bag. Closed Loop Partners’ Center for the Circular Economy launched the initiative with Founding Partners CVS Health, Target and Walmart. The Kroger Co. joined as Grocery Sector Lead Partner, DICK’S Sporting Goods joined as Sports & Outdoors Sector Lead Partner, Dollar General as Value Sector Lead Partner, The TJX Companies, Inc. as Apparel & Home Goods Sector Lead Partner, and Ulta Beauty as Beauty Sector Lead Partner. Ahold Delhaize USA Brands, Albertsons Companies, H-E-B, Hy-Vee, Meijer, Wakefern Food Corp., and Walgreens are Supporting Partners, and Conservation International and Ocean Conservancy serve as Environmental Advisory Partners. IDEO is the Consortium’s Innovation Partner. Learn more about the Consortium here.