Innovating, Investing in and Building the Future of Reuse  

Reuse is at a critical turning point—driven by regulatory, climate and economic pressures to reduce single-use packaging waste. 

Across Closed Loop Partners and our Center for the Circular Economy, we partner with the world’s most influential organizations  to innovate, test and scale groundbreaking reuse solutions.

What We Do

Our expertise spans circularity across the full value chain of reusable packaging, connecting upstream innovation to downstream recovery infrastructure, and engaging and inspiring consumers in new behaviors.

  • Citywide Launches & Consumer Engagement

    Driving behavior change through large-scale reuse initiatives

  • Bridging Innovation & Infrastructure

    Connecting reusable packaging advancements with recovery system development

  • Data-Driven Impact

    Carbon and cost modeling, plus measurable insights on reuse

  • Policy & Best Practices

    Tracking legislation, like SB54, and sharing industry-leading insights

WHAT DOES IT TAKE TO MAKE REUSE AN EVERYDAY REALITY?

Read data and insights from the Petaluma Reusable Cup initiative, the first initiative to offer reusables to consumers across a citywide network as the free, default option.   

Read the full report

WHAT’S NEXT FOR OUR REUSE ACTIVATIONS?

Building on nearly a decade of reuse activations—including our large-scale citywide reusable cup program in Petaluma—we are now launching an even bigger initiative, expanding reuse programs across multiple U.S. cities. We’re inviting brands from all sectors to join us in driving the future of reuse. Get in touch: [email protected].

Findings From the Field

Insights From Our Experts