Research and analysis

Small Materials Recovery

Each year, consumers buy billions of products—beauty items, medications and food—packaged in small-format plastic that is difficult to recycle due to its size and other factors. The Center for the Circular Economy is laying the groundwork to recover more of these materials, identifying recovery pathways to divert them from landfill.

The findings reveal a viable pathway to recover tens of thousands of tons of valuable small materials––including plastics like polypropylene––from materials recovery facilities and glass recycling plants across the U.S. These promising findings demonstrate the positive economic and environmental impact of recovering small-format packaging, catalyzing the launch of a new industry collaboration managed by Closed Loop Partners’ Center for the Circular Economy: the Consortium to Recover Small-Format Packaging.

The report builds on over two years of market research and comprehensive recycling tests in partnership with Maybelline New York and its parent company, L’Oréal Groupe, bolstered by the support of additional partners Kraft Heinz, P&G and Target.

Read the full report

Join the Consortium to Recover Small-Format Packaging

This is a cross-sector challenge. We’re inviting brands from across various sectors to join the Consortium to Recover Small Format Packaging! Contact [email protected] to learn more.

What Did We Discover?

5 Key Findings on Small-Format Packaging Recovery

  • Small materials have market value

    Valuable materials, including polypropylene (PP), polyethylene terephthalate (PET), polyethylene (PE), and metals, are present in small-format waste streams that could generate value on the secondary commodities market.

    Show more
  • Logistical solutions are available

    Some small-formats can be integrated into regular bales of recycled materials, but this requires colocation of MRFs and glass plants to avoid additional costs. Very small items may still pose handling challenges and require alternative solutions.

    Show more
  • Existing technologies are enablers

    Existing technologies can be configured to target and recover small-formats at MRFs or glass plants, but implementation must be tailored to each facility’s unique characteristics, including material acceptance, volumes and layout.

    Show more
  • Market demand is strong

    Mechanical recyclers show strong demand for clean, sorted materials and often are willing to pay higher prices than molecular recyclers today.

    Show more
  • Investment is needed

    The business case for small-format recovery depends on achieving sufficient material throughput, aligning with market demand, and minimizing logistical costs. Recovery efforts likely require financial support through EPR programs or brand investments to cover capital and operational costs.

    Show more