REPORTS
The latest reports on reinventing the retail bag.
Sparking a National Culture Shift to Reduce Plastic Bag Waste
From the Consortium’s largest in-market reusable bag tests in Denver and Tucson in 2023, we unlocked groundbreaking insights on what it takes to encourage and support new consumer behaviors that enable reuse and reduction––such as bringing your own reusable bag or opting to go without one.
Beyond the Bag Impact Report 2023
Three years into the Consortium, we share key learnings from our iterative process of identifying possible solutions, testing them in-market, and learning from these tests, laying the foundation for more work in the years to come.
The Playbook
A product of a first-of-its-kind collaboration among Closed Loop Partners and many of the world’s leading retailers, The Playbook highlights effective solutions to reduce the number of bags needed by retailers and encourage the use of reusable bags customers already have at home. Key insights from the playbook are based on research, interviews, surveys and learnings from 17 of the world’s leading retailers across four key categories: communications, employee training, bag and fixture design, and customer incentives.
Beyond the Plastic Bag
In this report, Beyond the Plastic Bag, the Consortium to Reinvent the Retail Bag shares key insights and analysis gathered from collaborative reusable bag pilots conducted across select CVS Health, Target and Walmart stores throughout Northern California in 2021.
A New Way Home
For decades, the single-use plastic bag reigned as the dominant design solution for one of the most common human activities: getting a purchase home. But that popularity comes at a great cost; almost all plastic bags end up in a landfill, are incinerated, or leak into the environment as trash. Together, let’s explore how we got to where we are today and what’s next?